3 Ways To Give Your Tax Prep Practice An Edge
If you think competition in the tax prep niche is intense, you’re right: There are 1.2 million tax preparers in the United States — more than the number of firefighters and police officers combined....
View Article6 Emails You Must Send to Remain Top of Mind and Earn More (New) Business
Sending out marketing emails on a regular basis is a great way to nurture prospects and clients and keep them thinking about your business. But merely sending out a slew of mass emails is not going to...
View Article3 Darn Good Reasons to LOVE Email Marketing
With the seemingly endless growth of social media, you may have become skeptical about the efficacy and longevity of email marketing. Yet, year after year, sources prove that email marketing continues...
View ArticleWiden Your Income Stream By Narrowing Your Focus on Niches
Your firm may be looking for new streams of revenue. You might be considering pursuing a new niche such as alternative energy, business valuation, or estate planning. Or, you might even be looking into...
View ArticleHalloween Marketing Can Be Scary Good For Your Brand
Are you using Halloween to its maximum potential in your marketing efforts? You don’t have to be in retail to take advantage of one of the most popular holidays of the year in your marketing strategy....
View Article5 Fabulous Tips for Email Marketing Success
The world of e-marketing is exploding at an exponential rate with the rise of social media. While email continues to be the preferred medium for marketing messaging, communication preferences are...
View ArticleDon’t Scare Away Potential Business: Cultivate Better Relationships With...
NURTURE LEADS FOR MORE BUSINESS Email marketing can be scary. But it doesn’t need to be. Learn how to instantly establish and maintain rapport with your prospects, getting them to know, like and trust...
View ArticleCPA Firm Marketing ROI: A Statistical Analysis
Previously, I have shared three ways that leads could be developed through e-marketing strategies. The heart of this approach is that there are a limited number of events that cause someone to seek out...
View Article*Customer Spotlight* – WHLS Shares Their Marketing Success and How To...
*BIZACTIONS | PDI GLOBAL CUSTOMER SPOTLIGHT* Woronoff Hyman Levenson Sweet & Alderman, PC Farmington Hills, MI Let’s say you have a five-partner accounting firm in the recession-wracked Detroit...
View ArticleWinning New Clients is a Numbers Game
In one way or another, firms are constantly in the game of winning new clients. Generating new business is a numbers game. However, the reality is that obtaining new clients (or lead generation) needs...
View ArticleMethod Or Magic — What’s Your Approach To Lead Generation?
Ask accountants, lawyers or financial advisors what’s the key to business development, and you’ll probably hear “marketing.” They’re right — if by marketing they mean lead generation: the process of...
View ArticleThe Final 3 Stops on our Email Marketing Cruise
Ahoy, marketing mateys! On the fourth and final day of our email marketing odyssey, we will check out the social media scene, review our email metrics and drop anchor at our final destination,...
View Article*Customer Spotlight* – Johnson & Sheldon PC Shares How They Go To Market For...
*BIZACTIONS | PDI GLOBAL CUSTOMER SPOTLIGHT* Johnson & Sheldon, PC Amarillo, TX What do hot air balloons and accounting have in common? For Johnson & Sheldon, PC (J&S), balloons have helped...
View ArticleFive Reasons for Holiday Video Marketing
Holiday videos are a great way to reach your clients, prospects and referral sources through seasonal messaging. Most of us count our blessings and find reasons to be thankful in November, celebrate a...
View ArticleThree Marketing Tips to Harvest a Higher ROI
Marketing is a lot like harvesting the fruits of your gardening labors to gather new growth opportunities for your firm. Updating your marketing goals and strategic plan is as important to your...
View ArticleBlog Roundup: Webinars, Conferences & Networking, Oh My
Webinars, seminars, conferences and networking events can be some of the driving forces behind your accounting firm’s marketing and business development efforts. But some CPAs aren’t natural...
View ArticleThe Elevator Speech: How to Tell Prospects Everything They Need To Know In 30...
An elevator speech is a description of your business that you can rattle off in 30 seconds or less — about the amount of time you’d have if you found yourself sharing an elevator with a sales prospect...
View ArticleHoyt, Filippetti & Malaghan Sheds Some Light on Successful Small CPA Firm...
How do you keep your name in front of more than 2,000 clients, prospects and referral sources when your firm has only four partners? That’s an important question for Hoyt, Filippetti & Malaghan...
View ArticleI’m a CPA… Why Do I Need an Elevator Speech?
If you regularly attend networking events, make prospecting phone calls or meet with prospects and clients, then you need an “elevator speech”. You only have a narrow window of 15-30 seconds to capture...
View ArticleBanner Ads Add More Than You Think
Don’t underestimate the value of adding banner ads to your business email newsletters. These are not the cheesy ads that pop up out of nowhere and promise you amazing diet results while you eat ice...
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